Tuesday May 26, 2026
Beauty at Full Throttle: Racing Beyond the Boys Club with Shay Hoelscher
Sponsored by Blacklight Blonde Science
Interview with Shay Hoelscher
Shay Hoelscher, a 37-year veteran of the Professional Beauty Industry, has built an impressive career in senior leadership positions with several multinational beauty brands, including Sebastian International, The Wella Corp, Nioxin Research, all COTY companies and TIGI, a Unilever company.
Her journey is characterized by a deep commitment to excellence, innovation, and fostering relationships within the industry. Today, she is the CEO and Founder of privé products, a company dedicated to creating high-quality, clean, vegan and cruelty free haircare solutions. Under her leadership, privé blends a passion for beauty with generosity, focusing on using business as a force for good and helping to make our world a better place.
Shay’s leadership is driven by her belief that "Beauty is Kindness," a mantra that reflects her desire to make a positive impact through her work. Her entrepreneurial spirit has led her to embrace education, networking, and inspiration as cornerstones of her professional philosophy, helping to create lasting emotional experiences in the beauty world.
In addition to her beauty industry accomplishments, Shay has also made significant strides in empowering women. Shay is passionate about sponsoring and championing women. She is about celebrating women’s achievements and demonstrating how empowerment builds a world that is diverse, equitable, and inclusive. Hoelscher sponsors a female racing driver Sabré Cook in Porsche
Carrera Cup North America series, forming the 'privé Power Couple' to break barriers in male-dominated fields. It’s more than racing, it’s a challenge to the status quo. Together, they aim to inspire future generations of women to chase their dreams and embrace their inner strength and show that anything is possible. Her career is not only about success in business but also about empowering others, leading by example, and making a lasting impact in both the beauty industry and beyond.
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