The Beauty Industry Said It Was Impossible. Rizos Curls Did It Anyway. With Julissa Prado

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Interview with Julissa Prado

Julissa Prado is the founder and CEO of Rizos Curls, a Latina-owned haircare brand she launched with her brother, Tony Prado, in 2017. Raised in Los Angeles, Julissa spent years learning to embrace and care for her and others' natural hair before turning her homemade formulas into a business. Her family’s hair and ingredient traditions passed down by her grandmother helped shape the brand’s approach to curls, coils, and waves. Rizos Curls has grown into a self-funded business sold at retailers including Target and Ulta Beauty, with curl education offered in English and Spanish. Its new Gloss + Repair collection includes a shampoo, conditioner, mask, and oil serum designed to address shine, smoothness, and damage. Julissa speaks to building a family business, cultural representation in beauty, curl education, and using a brand’s influence to support its community.

Links:

• https://www.instagram.com/julissa_prado/
• https://www.instagram.com/rizoscurls/
• https://rizoscurls.com/ 
• https://linktr.ee/RizosCurls?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAcGRvZgJzcnRjBmFwcF9pZA85MzY2MTk3NDMzOTI0NTkAAafnP5qXv30elInZqL4wAZFvgTBts1g4L-vFXF4lZB2Y7QzC3_bc_LTLum06Ig_aem_NuD-cBGHDvewhzLLdm_roQ

News from TheTease.com:

• https://www.thetease.com/premiere-columbus-2026-sees-10-attendance-growth-as-demand-for-in-person-beauty-education-surges/

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Credits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey and Madeline Hickey. James Arbaje is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode.

 

Thank you to the team who helped create our theme song. Show them some love and check out their other work!

•Josh Landowski https://www.instagram.com/josh_landowski/